ABOUT US

ABOUT NOVUS

Derived from the Latin word for new, NOVUS represents the beginning of The New Era —an evolution in luxury streetwear and a movement defined by innovation, precision, and elevated street culture.

Founded in Toronto, we craft luxury streetwear with uncompromising quality, sharp design, and a forward-thinking approach to fashion. Every collection is released with intention, produced in limited quantities, and rarely revisited. Once it’s gone, it becomes part of the story.

NOVUS isn’t just worn. It’s collected. It’s followed. It’s felt.
If you’re here, you’re already ahead of the curve.

OUR VISION

To shape a world where “new” isn’t just a word — it’s a lifestyle.

NOVUS aims to redefine luxury streetwear by offering pieces that stand the test of time while pushing the boundaries of design and culture. Build a global community that embraces the power of “new” — new ideas, new silhouettes, new energy. Each release is crafted to shift the landscape.

We’re here to shape the future of street fashion, one drop at a time.

OUR MISSION

To create high-quality, forward-thinking streetwear that inspires confidence, individuality, and progression.

We are committed to:

• Crafting high-end garments with meticulous attention to detail.
• Releasing limited collections that hold long-term value.
• Constantly innovating to stay ahead of the culture.

• Building a community that moves with us into The New Era of luxury streetwear.

This is NOVUS. New. Elevated. Evolving.